I. South China General Market Situation

South China, particularly Guangdong province's Pearl River Delta, not only is one of the wealthiest regions of China, but also continues to be an excellent market for U.S. food and agricultural products. In addition, Guangdong province is the home of many of China's food and beverage importers. Taking advantage of the south's more flexible customs regime, these importers bring in millions of Dollars worth of overseas products every year for consumption in the region and distribution to domestic markets further north.

Guangdong province's urban residents enjoy one of the highest standards of living in China. In 1999, urban residents of Guangdong province had an average real income of 9,205.60 RMB. During the same year, only the urban residents of Shanghai and Beijing had higher average real incomes. With such relatively high incomes, Guangdong's urban residents in comparison with those of other Chinese provinces often can afford many better quality and higher priced imported products.

Availability of imported food and beverage products is not a problem for south China's consumers. Imports are present on many local retail outlets' shelves and are used as ingredients for many dishes at numerous local restaurants. However, import preferences tend towards products which could be incorporated into local cuisine. In addition, both the retail and HRI sectors prefer purchasing small, single serving packages over bulk packages.

Much of China's imported food and beverage products entry the country through Guangdong province in south China. Local importers like the more flexible customs regime in the region and easy access to Hong Kong's transportation and financial infrastructure. Due to this situation, south China's Guangdong province is the home to many important imported food products wholesale markets which often are the first link in distribution chains that cover all of China. These markets include: Lishui (fresh fruit), Huadu (fresh fruit), Yantian (seafood), Buji (consumer products), and Yide Road (nuts and consumer products).

II. Hot Prospects in the South China Region

Candies
Fresh Fruit
Hides/Skins
Live Seafood
Milk Powder/Baby Formula
Nuts
Poultry Meat and Parts
Snack Products, General
Wood, Logs and Lumber

III. 2001 South China Trade Delegations

The U.S. Agricultural Trade Office in Guangzhou is involved in the organizing and leading several trade delegations from the South China region. Delegation membership includes many South China importers and distributors. U.S. exporters interested in meeting delegation members at the respective shows on their itinerary should contact the US ATO Guangzhou.

This team will be in the United States from March 26 to April 9, 2001. The team not only plans to visit the Boston Seafood Show, but also will go to Washington D.C., New Jersey, and Hawaii. The team's membership is primarily composed of Hainan provincial fisheries officials, but will also include a few seafood traders.

This team will visit the United States from May 2 to 13, visiting the FMI show in Chicago and several other locations. Other stops in this team's journey include: Washington state, Washington D.C./Northern Virginia, and New York city. Team membership will be primarily composed of importers and supermarket executives from Guangdong, Fujian, and Guangxi provinces.

This team plans to visit the United States from mid-May to early June and its main purpose is to visit the National Restaurant Association show in Chicago. The team also plans to visit the cities of Dallas, New Orleans, Las Vegas, and Los Angeles and get a taste of various U.S. cuisines.

The main purpose of this team is to visit the Produce Management Association's annual trade show and several major U.S. horticultural production regions. The visit will not occur until late October 2001, but team recruitment has already begun. At the present time, the specific itinerary for the team has not been set.

IV. 2001 Food, Agriculture, and Forestry related Trade Shows in the South China Region

Chengdu

3rd Chengdu Shoes & Shoes Materials and Equipment Fair
Date: 17-20 May 2001
Frequency: Annual
Exhibition Location: Chengdu International Convention and Exhibition Center
Participation Application Deadline: N.A.
Number of Attendees at last event: 25,000
Organizer: Wenzhou City Dongnan Exhibition Company Limited
Organizer's Address: Room 507, Jiangnan Building, Renmin Dong Road, Wenzhou City 325003
Telephone: 86-577-8829106, 86-577-8829107, 86-577-8829108
Fax: 86-577-8830518, 86-577-8834057
Email: nie@mailwzptt.zj.cn
Website: N.A.
Contact Person: Chen Xi-qiang
Additional Information:

International Furniture Fair
Date: 23-26 September 2001
Frequency: Annual
Exhibition Location: Chengdu International Convention and Exhibition Center
Participation Application Deadline: N.A.
Number of Attendees at last event: N.A.
Organizer: CCPIT Chengdu Sub-Council
Organizer's Address: 6th Floor, 52 Xiyuheyan Street, Chengdu 610015
Telephone: 86-28-6647687, 86-28-6275331x8003
Fax: 86-28-6630340
Email: ccpitcd@mail.sc.cninfo.net
Website: N.A.
Contact Person: Jiang Dan, Fang Lei
Additional Information:

The 3rd Chengdu International Food Industry Fair
Date: Four Quarter 2001
Frequency: Biennial
Exhibition Location: Chengdu International Convention and Exhibition Center
Participation Application Deadline: 30 September 2001
Number of Attendees at last event: 50,000
Organizer: Sichuan Provincial International Exhibition Center
Organizer's Address: Maochuhui Building, 4 Chenghua Street, Chengdu 610081
Telephone: 86-28-3336693, 86-28-3379517
Fax: 86-28-3392822, 86-28-2226693
Email: ccpitsce@mail.sc.cninfo.net
Website: N.A.
Contact Person: Zhang Ji-ping
Additional Information:

2001 Chengdu International Green Food Fair
Date: Four Quarter 2001
Frequency: Biennial
Exhibition Location: Chengdu International Convention and Exhibition Center
Participation Application Deadline: 30 September 2001
Number of Attendees at last event: 15,000
Organizer: Sichuan Provincial International Exhibition Center
Organizer's Address: Maochuhui Building, 4 Chenghua Street, Chengdu 610081
Telephone: 86-28-3336693, 86-28-3379517
Fax: 86-28-3392822, 86-28-2226693
Email: ccpitsce@mail.sc.cninfo.net
Website: N.A.
Contact Person: Zhang Ji-ping
Additional Information:

Guangzhou

2001 China Bakery & Confectionary Exhibition
Date: 18-21 May 2001
Frequency: Annual
Exhibition Location: Guangzhou China Export Commodity Trade Fair Hall
Participation Application Deadline: 31 March 2001
Number of Attendees at last event: N.A.
Organizers: Guangzhou International Exhibition Company, Gaowei Exhibition Promotion Company Limited
Organizer's Address: Building 9, Guangzhou Development Building, #7 Lujing Road, Guangzhou 510091
Telephone: 86-20-83576291, 86-20-83504417
Fax: 86-20-83576291, 86-20-83576200
Email: gzfair@163.net
Website: N.A.
Contact People: Hu Yun-yi, Chen Jing-gang
Additional Information:

China International Building & Decoration Fair
Date: 5-8 July 2001
Frequency: Annual
Exhibition Location: China Export Commodity Trade Fair Hall
Participation Application Deadline: June 2001
Number of Attendees at last event: 80,000
Organizers: China Foreign Trade Guangzhou Exhibition Company, Guangzhou Boya Exhibition Development Company Limited
Organizer's Address: 2nd Floor, Building 15, 117 Liuhua Road, Guangzhou 510014
Telephone: 86-20-86671346, 86-20-81299238
Fax: 86-20-86663416, 86-20-86681629, 86-20-81299238
Email: project3@cecf-exbit.com
Website: www.cecf-exbit.com
Contact Person: Miss Liu Xiao-hong
Additional Information:

The Fourth China International Garden and Flower Exposition
Date: September 28 to November 28, 2001
Frequency: N.A.
Exhibition Location: Pearl River New District, Guangzhou
Participation Application Deadline: 10 March 2001
Number of Attendees at last event: N.A.
Organizer: The Organization Committee of the Fourth China International Garden & Flower Exposition
Organizer's Address: Room 1206, Number 348 Huangshidong Road, Guangzhou 510060
Telephone: 86-20-8759-7712, 86-20-8312-5528
Fax: 86-20-8383-0239
Email: gz-flower@china.com
Website: N.A.
Contact Person(s): Ms. Hilary Liu, Liu Rong-hua
Additional Information:

Hong Kong (1)

HOFEX 2001/Confectionary Asia 2001/Asian Bakery 2001/Asian International Seafood Show and Conference
Date: 8-11 May 2001
Frequency: alternates between Hong Kong and Singapore each year
Exhibition Location: Hong Kong Convention and Exhibition Center
Participation Application Deadline: N.A.
Number of Attendees at last event: N.A.
Organizer: Hong Kong Exhibition Services Limited
Organizer's Address: 9th Floor, Shiu Lam Building, 23 Luard Road, Wanchai, Hong Kong
Telephone: 852-28041500
Fax: 852-25283103
Email: exhitit@hkesmontnet.com.hk
Website: www.hofex.com
Contact Person: N.A.
Additional Information:

(1) The Hong Kong show listing does not include all food, agriculture, and forestry shows held in the territory. Only shows which are consistently know to draw substantial South China market participant attendance are included.

Kunming

Kunming International Floral Exhibition 2001
Date: September 2001
Frequency: Annual
Exhibition Location: Kunming International Trade Center
Participation Application Deadline: 30 August 2001
Number of Attendees at last event: 80,000
Organizer: Yunna Provincial Advertisement Exhibition Company
Organizer's Address: 10th Floor, Waimao Building, 175 Beijing Road, Kunming, Yunnan 650011
Telephone: 86-871-3138324, 86-871-3134626
Fax: 86-871-3136574, 86-871-3155519
Email: yfaec@public.km.yn.cn
Website: N.A.
Contact Person: Yang Mei, Li Zong
Additional Information:

Shantou

The 3rd Shantou Food Expo
Date: October 2001
Frequency: Annual
Exhibition Location: Shantou Linbaixin International Conference Exhibition Center
Participation Application Deadline: August 2001
Number of Attendees at last event: 6,000
Organizer: Shantou Linbaixin International Conference Exhibition Center
Organizer's Address: 96 Changping Road, Shantou 515041
Telephone: 86-754-8366050
Fax: 86-754-8366051
Email: icec@pub.shantou.gd.cn
Website: N.A.
Contact Person: Xu Pei-ran
Additional Information:

Shenzhen

The 7th International Furniture & Wood Working Machinery Fair
Date: Spring and Autumn 2001
Frequency: Twice a year
Exhibition Location: China International High Tech Result Fair Exhibition Center
Participation Application Deadline: N.A.
Number of Attendees at last event: 50,000
Organizer: Shenzhen City Furniture Industry Association
Organizer's Address: 8 Zhenghua Road, Shenzhen 518031
Telephone: 86-755-3786188
Fax: 86-755-3785652
Email: N.A.
Website: N.A.
Contact Person: X. Kepen
Additional Information:

The 6th China (Shenzhen) International Building & Decorating Material Exhibition
Date: 21-24 June 2001
Frequency: Annual
Exhibition Location: China High Tech Exhibition Center, Shenzhen
Participation Application Deadline: 30 April 2001
Number of Attendees at last event: 19,600
Organizer: Zhongshihda Exhibition Company Limited
Organizer's Address: 11 Sanlihe Road, Baiwanzhuang, Beijing 100831
Telephone: 86-10-68342388, 86-10-68041566, 86-10-68041567
Fax: 86-10-68346980
Email: ccpitms@public3.bta.net.cn
Website: N.A.
Contact Person: N.A.
Additional Information:

China International Fair on Building and Decorative Materials and Equipment
Date: 23-26 November 2001
Frequency: Annual
Exhibition Location: Shenzhen China International High-Tech Results Fair Exhibition
Participation Application Deadline: 30 September 2001
Number of Attendees at last event: N.A.
Organizer: Shenzhen China International High-Tech Results Fair Exhibition Center
Organizer's Address: Fuzhong San Road, Futian Center, Shenzhen 518026
Telephone: 86-755-2526058
Fax: 86-755-2526009
Email: N.A.
Website: N.A.
Contact Person: Wang Li-jun
Additional Information:

Shenzhen International Food Expo
Date: 6-9 December 2001
Frequency: Annual
Exhibition Location: China International High Tech Result Fair Exhibition Center
Participation Application Deadline: N.A.
Number of Attendees at last event: N.A.
Organizer: Shenzhen City Food Industry Association
Organizer's Address: Room 1006, Food Building, 1033 Dongmen Nan Road, Shenzhen 518001
Telephone: 86-755-2337991, 86-755-2329902, 86-755-2337343
Fax: 86-755-2329902, 86-755-2337745
Email: szfood@public.szptt.net.cn
Website: www.cn-szfoodexpo.com
Contact Person: N.A.
Additional Information: ATO/Guangzhou plans to provide staff support for this show.

Shunde

The Fifth China Flower Exposition and The Third China Flower Trade Fair 2001
Date: September 28 to October 7, 2001
Frequency: Exposition, once every four years
Exhibition Location: N.A.
Participation Application Deadline: 1 August 2001
Number of Attendees at last event: N.A.
Organizer: Investment Inviting Department of the Organizing Committee of the Third China Flower Trade Fair 2001, Investment Inviting Department of the Organizing Committee of The Fifth China Flower Exposition 2001
Organizer's Address: inside the World of Flowers in Chencun, Shunde City, Guangdong Province 528313
Telephone: 86-765-383-3839, 86-765-383-2898
Fax: 86-765-383-2895
Email: expo@flowerworld.org
Website: www.flowerworld.org
Contact Person: Ms. Chen Jin-hong, Mr. Zhang Xin-feng
Additional Information:

V. Upcoming Supermarket and Restaurant Promotions in the South China Region

ATO Guangzhou New Products Promotion

The ATO Guangzhou is now organizing its second new products promotion for south China. Scheduled for August/September 2001, this year's promotion is expected to be larger than last year's. Although the specific participating supermarket chains have not been chosen, the promotion will cover the cities of Guangzhou and Shenzhen.

The participation in the promotion is open to all U.S. consumer food and beverage products that are new to the south China region. Participation cost is U.S.$500 per product, plus 300 units of product. The fee includes overseas shipment, product health inspection, advertising, and other related activities. U.S. exporters who are interested in participating should contact either Ms. Lynda Jiang or Ms. Julie Zhu of the ATO Guangzhou for further details.

Holiday Inn 4th of July California Menu Promotion

The Holiday Inn of Guangzhou, with the assistance of the ATO Guangzhou, plans to hold a California Food promotion during the beginning of July. The promotion wants to highlight the wide variety of foods available in the state and the many ways in which they can be prepared. To help in this endeavor, the hotel and ATO hope to recruit an overseas chef for the promotion. For more information, contact the ATO Guangzhou.

VI. U.S. Agricultural Trade Office, Guangzhou: contact details

Telephone: 0086-20-86677553
Fax: 0086-20-86660703
Address: China Hotel Office Tower, 14th Floor Guangzhou, China 510015
Email: info@atoguangzhou.org
Staff:
Dr. Sam Wong, Director
John D. Rutledge, Agricultural Specialist
Lynda Jiang, Agricultural Trade Specialist
Julie Zhu, Agricultural Trade Assistant
Ursula Chen, Agricultural Trade Assistant
Ivy Li, Assistant Office Manager
Xeni Lange, Office Manager